Numerous studies have shown that mobile commerce apps are preferred to ecommerce websites by a large number of users. Your ecommerce website should offer a great user experience in order to compete with mobile commerce and other ecommerce websites. To keep your visitors interested and to convince them to purchase the products or services, you need to take into account several factors. You should also consider ways to improve the user experience. You need to improve the accessibility, usability and credibility of the website.
10 Things to Consider When Launching Your First Ecommerce Site
When developing an ecommerce website development company in mumbai for the first time, it is important to pay attention to your customers and their choices. A web store doesn’t allow customers to touch, feel, or smell the products. You must ensure that your customers are satisfied by providing a fast and easy shopping experience. Visitors can be kept engaged by offering discounted prices and free shipping. You also need to make the checkout process easy.
To engage and impress visitors, you must also focus on the design and interface of your ecommerce website. You must not rely on established brands for trust and confidence. You must include several elements in your website design, including a logo, shopping deals and product options. You must also ensure that the website’s look and feel is easy to use to facilitate the purchase process.
3) Mobile Optimization
As we have already mentioned, many users today prefer mcommerce apps over ecommerce websites. Ecommerce websites can be accessed on smartphones, tablets, or phablets by most users. Therefore, it is important to ensure that your ecommerce website offers a great user experience on mobile and desktop devices. To make your web store look great on all devices, you can opt for responsive web design. Mobile optimization will increase the website’s visibility in major search engine results pages.
4) Social Elements
To impress your customers, you should include many social elements on your ecommerce website. Users should be able to share products bought from your website with friends via popular social networks. The social elements can also be used to help promote your ecommerce website, and increase its popularity. The social elements can also be used to collect information on customers and track their behavior.
5) Search box
Ecommerce sites cannot display all of their products on one page. You can still impress customers by showing branded products to them first. Customers must be able to search for products according to specific criteria or categories. Visitors must be able to quickly search for the products they are looking for on your website without any hassle. You should ensure your website has a strong search box. This search box allows users to quickly find the product they are looking for and then purchase it without having to browse through a lot of products.
6) Shopping Cart
The user experience provided by an ecommerce portal will be affected directly by your choice of shopping cart. There are many options available. You can choose from a variety of commercial and open-source shopping carts that are written in different programming languages. You should choose a shopping cart that allows users to quickly and easily check their purchases. The shopping cart should allow users to easily add and remove items. You can also make the shopping cart more visible and accessible by adding the simple basket icon.
7) Payment Options
Customers have different preferences when it comes to online payment options. Customers may prefer to pay with their debit/credit card or online banking facility. Others choose to use popular online payment options such as PayPal and digital wallets. You need to make sure that every customer is able to pay for the products he purchases using any payment method. You must also ensure that customers can make online payments and use the most recent encryption techniques.
8) Trust Marks
Remember that many people are skeptical about ecommerce websites. You must find ways to increase the credibility of your ecommerce website and gain customers’ trust. You must not only include strong security features to your web store but also display trust marks and accreditation certificates from reputable brands. Your newly launched website will be more credible if it has accreditation certificates and trust marks. Customers will be reassured that their personal information will not be disclosed to third parties and that online transactions will remain secure.
9) Pre-Sale and After-Sale Questions
Users often have a range of questions before and after purchasing products from an ecommerce site. Answering customers’ pre-sale or post-sale questions will increase your sales and revenue. You can answer pre-sale or post-sale customer questions via online chat, phone call, or email. The customer should be able see all options to answer any questions or clarify his doubts. It is important that each customer has easy access to the online chat or phone number. You must also have a skilled customer service executive who can answer any questions visitors may have and convert them into customers.
10) Search Engine Accessibility
By following the recommendations of search engines such as Google and Bing, you can easily redirect regular search engine traffic to your ecommerce website. Google, for example, ranks websites on the basis of metrics such as mobile friendliness or load time. It also recommends that entrepreneurs build responsive web sites. When planning your ecommerce website, it is important to consider the recommendations and guidelines of major online search engines. Search engine optimized design will allow you to attract regular visitors without having to launch costly digital marketing campaigns.